EICC Neurodiversity Initiative - Empowering Impact, People, and Inclusivity
A Landmark Step Towards a More Inclusive Events Industry
27 February 2025
27th February 2025 – Today the Edinburgh International Conference Centre (EICC), Welcome Brain Consulting and the Association of British Professional Conference Organisers proudly launches its groundbreaking Neurodiversity in Events Toolkit, a pioneering initiative designed to reshape the events industry by embedding genuine inclusivity into its core. Developed in collaboration, this initiative sets out a bold new standard for diversity, equity, and inclusion (DEI) in professional events and workplaces.
With an estimated 1 in 5 people identifying as neurodivergent, including those with autism, ADHD, dyslexia, and dyspraxia, the need for accessible and welcoming professional spaces has never been more urgent. The events industry, valued at over £61 billion in the UK alone, has a unique opportunity to lead the way in neuroinclusion, ensuring that every participant, speaker, and delegate can fully engage and contribute their expertise.
“Our goal is to establish industry-leading standards for neuroinclusion, so we can create events where everyone has the opportunity to contribute and thrive.” said Gayle McGuinn, Head of Association Sales at EICC. “By embracing neurodiversity, we’re not just making events more inclusive - we’re unlocking innovation and creating better experiences for everyone.”
Andy Williamson, Managing Director at Welcome Brain Consulting, added "At Welcome Brain, we strongly believe that inclusive events are better events. This checklist will help the industry take meaningful steps toward that goal. Small, thoughtful changes can have a huge impact—not just for neurodivergent attendees, but for everyone. The Neurodiversity in Events Checklist is designed to be both practical and accessible, giving event professionals clear, actionable steps to make their events truly neuroinclusive."
The toolkit aligns with EICC’s values and ambitions, clearly demonstrating three key principles: programme, which
• Impact: This initiative goes beyond conversation, aiming to deliver real, measurable change across the industry. With clear benchmarks for inclusivity, it provides organisations with the tools to assess and enhance their practices, ensuring meaningful outcomes.
• People: Neurodivergent professionals bring exceptional talents in fields such as problem-solving, creativity, and attention to detail. For 30 years, the EICC has embraced neurodiverse talent, fostering environments that allow individuals to thrive and contribute fully.
• Inclusivity: True inclusivity is about breaking down barriers. From accessible venue layouts and sensory-friendly event spaces to clearer communication strategies, the toolkit is designed to empower businesses to integrate diverse perspectives into their strategies and decision-making.
Heather Lishman, Association Director at ABPCO, which represents over 200 leading UK event organisers, shared her enthusiasm for the initiative: “We have been thrilled to work alongside the EICC and Welcome Brain Consulting to produce this industry check list. We look forward to sharing it with our members, and helping to spread the word about how we can better support neuro-inclusion at our members’ conferences and events.”
How to Get Involved:
EICC is calling on event professionals, businesses, and organisations to take the next step in building a truly inclusive industry. Visit the Neurodiversity in Events microsite here, https://welcomebrain.com/neurodiversity-in-events-checklist to explore the full toolkit. For further inquiries, please contact Gayle McGuinn at gaylem@eicc.co.uk.
Together, we are redefining what it means to create events that are truly for everyone.
View other News