Eastside Rooms welcomes new head chef and business development executive
12 November 2024
The Eastside Rooms continues to thrive as it announces two key appointments to its growing team. The addition of Adam Middleton as head chef and Jordan Cleary-Darrington as business development executive signals growth for The Eastside Rooms, Birmingham’s newest state-of-the-art conference centre.
Adam Middleton brings a new vision for culinary excellence as he steps into the role of head chef. With 15 years cheffing experience behind him, he brings a wealth of knowledge gained from working at high-profile venues including Marriott hotels, various conference centres, hospitality sites and law firms.
“This new role is an exciting challenge for me and a chance to put my mark on things,” Adam says. “My menus for The Eastside Rooms are designed to be modern and in keeping with current food trends. I focus on creating fork-friendly dishes that allow guests to network comfortably while enjoying their food. I’m a big believer in visual appeal too – with vibrant salad bars and buffets where the food looks as good as it tastes. I can’t wait to get creating.”
Adam’s gastronomic vision reflects The Eastside Rooms’ commitment to offering high-quality, contemporary dining experiences for conference delegates. Leanne Bladen, director of sales and marketing at The Eastside Rooms: “We know that under Adam’s leadership in the kitchen, our venue will further enhance its reputation as the top choice for corporate and association events.”
Adam’s promotion comes as previous head chef Tony Harris moves up to the role of executive head chef, from which he will lead all aspect of catering across The Eastside Rooms and Aloft.
Outside of the kitchen, Jordan Cleary-Darrington will further energise The Eastside Room’s commercial offering as the team’s new business development executive. She brings a unique blend of experience from both hospitality and security roles at some of Birmingham’s most popular venues. “I’m excited to get my teeth into this new role and learn even more about the industry,” says Jordan. “No two days have been the same so far, and I’m loving every minute of it!”
“Jordan has a lot of knowledge and a good understanding of the hospitality industry,” says Leanne. “Her diverse background and enthusiasm are a perfect match for The Eastside Rooms’ dynamic environment as she focuses on driving new business and expanding the centre’s reach in Birmingham and beyond.”
These new appointments come at a time of significant expansion for The Eastside Rooms. As the venue continues to grow in popularity for conferences, meetings and events, the introduction of fresh talent is a key part of its strategy to offer forward-thinking ideas and an enhanced guest experience.
“We’re delighted to welcome both Adam and Jordan to the team.” says Leanne. “Their energy, expertise, and passion will be invaluable as we continue to push the boundaries of what The Eastside Rooms can offer. We’re proud of how far we’ve come, and we’re even more excited for what’s ahead.”
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