The Abbey Group Unveils Refreshed Brand Identity and Launches Two New Divisions
14 October 2024
The Abbey Group is thrilled to announce a major milestone in its 45-year journey with the unveiling of a refreshed brand identity. This transformation is a symbol of the company’s unwavering creativity, ambition, and commitment to delivering exceptional travel and event experiences across the UK, Ireland, and beyond.
Our refreshed visual identity represents everything the brand strives for and embodies. The curved lettering and bold colour of our new logos convey a sense of trust, friendliness and accessibility whilst the hidden reward – the road created within the negative space of the ‘A’ – hints at travel, momentum and ambition.
Darren Byrne, CEO of The Abbey Group, captured the significance of this moment: “We are proud to unveil our new brand, which stands as a testament to our creativity and ambition. For over 45 years, our talented team has been the cornerstone of our success. This refreshed identity not only celebrates our past but also propels us into the future. It showcases our commitment to excellence and innovation, and we are excited to continue delivering unforgettable journeys for our clients.”
In conjunction with the new brand, The Abbey Group is also excited to announce the launch of two distinct divisions: Abbey Conferences and Abbey Events. This strategic reorganisation is designed to better serve the diverse needs of clients by providing more focused and tailored services in the business events industry.
Greg Carew, Director of Conferences & Sales, expressed his enthusiasm for this next chapter: “The evolution of the Abbey brand has been an exciting journey. To better serve our clients and meet the growing demands of the industry, we are separating into two dedicated divisions—Abbey Conferences and Abbey Events. Each will have its own unique identity and focus, allowing us to deliver exceptional, personalized experiences tailored to the specific needs of each sector we work with. This change will strengthen our established presence in the business events industry, and we look forward to continuing our tradition of excellence under our new, dynamic brand identities.”
The launch of Abbey Conferences will allow the team to focus on delivering high-quality, tailored conference solutions for a range of industries. With significant expertise in designing and managing conferences that cater to the unique needs of each sector, Abbey Conferences is positioned to enhance its offerings and provide clients with innovative and impactful event experiences.
Similarly, Abbey Events will continue The Abbey Group’s long-standing tradition of creating extraordinary events that capture the imagination and leave lasting memories. By having a dedicated division, Abbey Events will be able to focus solely on crafting exceptional experiences that bring people together and elevate brand engagement.
Director of Events, Marije Snow shares her excitement about this next chapter: "As Events Director, I'm particularly excited about the evolution of our service offering, which now separates Conferences and Events into two distinct divisions with unique brand identities. This change allows us to push forward with our own specialised focus, enhancing our ability to deliver exceptional and tailored event experiences. We are enthusiastic about continuing our commitment to our clients with our modern brand identity."
This reorganisation reflects The Abbey Group’s commitment to meeting the diverse and ever-evolving needs of the events industry. With a fresh, vibrant brand identity and the introduction of Abbey Conferences and Abbey Events, the company is well-positioned to deliver unmatched experiences and set new benchmarks for excellence in travel, conferences, and events.
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