A Marketer’s Guide to Getting Maximum Impact from Live Events

03 March 2020

Live events are a fantastic tool to grow your business. From attendee interactions to data analytics to sponsorship and feedback, every aspect of a live event can be leveraged to drive brand awareness, generate new leads and accelerate sales opportunities. So, are you fully utilising your events to maximise their business impact?

You might be missing out on crucial opportunities!

For too many marketers, live events and the insights they deliver remain disconnected from the rest of their marketing activities. It’s time to change this perception and build an event programme that is truly integrated with your overall marketing strategy.       

Creating an event with your best intentions is simply not enough. You need to have the right tools and systems in place to help you capture all the high-value interactions with buyers and generate actionable insights. This is key to improve your event’s success and boost business growth.

With this marketer’s guide, you will learn how step-by-step, you can:

• Maximise the impact of your events
• Use event technology to collect and analyse data
• Create an events programme that feeds the sales funnel and drives revenue, year after year.

Download the guide now

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