Session 3 in the series will focus on the crucial challenge of 'maximising audience engagement'.  Our three panellists; Fiona Whitelock of SAS Event Management, Jo Powel of Macmillan Cancer Support and Samantha Salisbury of Jonsam Events Ltd will share their different approaches and experiences.  The session will be chaired by Suzanne Singleton of London & Partners.

We will discuss areas such as;  the aims of the panel with regard to maximising engagement, their approach to meeting design to support it, how they extended it pre and post conference, the tools they used and how they measured their engagement.  We will of course drill down into what worked well, and what they would change for future events.