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The Festival of Learning - Fit for the Future 2024

The Festival of Learning - Fit for the Future 2024

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Fit for the Future – the ABPCO Festival of Learning, SEC Glasgow 29-30th April

Bringing the association events industry together to promote and encourage excellence, share, learn and collaborate

The Association of British Professional Conference Organisers, (ABPCO) is the UK’s leading professional body for association conference and not-for-profit event organisations. We are excited to announce that our flagship Festival of Learning event is returning in 2024 and it will be taking place in person from Monday 29 to Tuesday 30 April 2024.

The Festival of Learning brings the association events industry together and provides opportunities for sharing, learning and collaboration. After unprecedented change in our industry its more important now than ever that we come together to support each other and the theme of ‘Fit for the Future’ reflects that.”

The Festival of Learning will be attended by over 100 leading PCOs in the UK and a range of industry partners. Sessions include:

  • Dr Tharaka Gunarathne ‘Dr T’ , a TV psychiatrist and expert on motivation and mental health, challenges us to unlock a future of heightened productivity and reduced stress with cutting-edge brain science tips designed for event managers.  Elevate your skills, amplify your success, and embrace a future fit for unparallelled event management excellence.
  • Event Power – A Force for Good.  This interactive session with key industry leaders will promote discussion and debate and takes a deep dive into how the wider impact of events reaches beyond the financial margins.
  • The winning combination:  Balancing technology with Human Expertise in Events led by Cvent and Sammy Connell from the NASUWT
  • Adapting for the future with limited resources – Join the team from the EICC and Jai Mistry, MICE organiser as they look at how conferences can actively contribute to the UN SDGs.
  • Tips & Hacks:  Embracing Public Speaking – using science, understanding, wellness and some neat tricks Cally Willoughby-Ward, Chatty Penguin shares her knowledge.
  • Cultivating Success: The transformative impact of mentoring – an informal panel discussion with Sarah Vaughan, CITMA, Sammy Connell, NASUWT,  Rebecca Towell, Full Circle and Cally Willoughby-Ward, Chatty Penguin
  • Avoid the pitfalls and dodge the disasters – stay future fit by minimising risk with Emma Robson, Alzheimer’s Research, Lee Morgan-Jones, James Hallam, Leanne Bladen, Eastside Rooms and Adam Baggs, SoaringWW
  • 'Putting Together an Accessibility-Led Event' - Accessibility will be one of the major trends for 2024.  Next to AI and Authenticity it is the third ‘A’.  Join Jo Powel, Macmillan Cancer Research and a panel of experts to discuss how we understand and adapt to intellectual accessibility.

We would like to thank the SEC and Glasgow Convention Bureau in their support of this event.  Also GES, Harrogate Convention Centre and Aberdeen Convention Bureau and Brightelm,for their support of our lunch, refreshments, networking and event tech.

We have negotiated hotel rates - please follow the banner on the 'directions' tab.  Our allocation will close onthe 15th April - so please book before that!

Click here to view our exclusive Festival of Learning assets which are ready for you to share on your social media channels. 

We also have some student places available - thanks to the sponsorship of ACC Liverpool.

Thank you to our industry partners for their ongoing support.

Organised by: Heather Lishman of ABPCO
Phone Number: +447818287086

View Event Resources

Monday 29th April

Time

Activity

14.30-17.00

ABPCO exec meeting and strategy session - SEC.  Room M1

15.00-16.30

Invisible Cities local guided walk.  Meet at the Crowne Plaza lobby in time to leave at 3pm.

17.30-18.00

Showround opportunity at the SEC - meet inside the front door.

18.15-18.45

New members and first-time attendees networking in the Argyll Foyer at the Crowne Plaza hosted by Glasgow Convention Bureau

18.50

All attendees meet at the Crowne Plaza reception to walk together to the Glasgow Science Centre

19.00- 19.45

Arrival drinks and an informal supper hosted by Glasgow Convention Bureau

 

19.45-20.15

Fireside session

Cultivating Success: The transformative impact of mentoring

Cally Willoughby-Ward, Chatty Penguin

Sammy Connell, NASUWT

Sarah Vaughan, CITMA

Rebecca Towell, Full Circle

The speakers will explore how mentoring is not only integral to being successful in your role but also a valuable investment in the future of our industry.

20.15-21.00

Networking and an opportunity to attend a short Planetarium show.

21.00

Walk back to the hotels.  No formal arrangements from this point.

Tuesday 30th April SEC

Time

Sessions

7.30am

5k run leaving from the front of the Hydro

Or 7.00 - 7.40

Yoga session - this will take place in Gala Foyer, access through the front doors of the SEC Armadillo.

09.15-09.45

Coffee, registration and networking, with sponsor and partner exhibition stands.

09.45-09.50

Chairs welcome – Emma Duffy and Sarah Byrne

09.50-10.00

Glasgow/SEC welcome

10.00-10.40

Event Power – a force for good

Danielle Bounds, ICC Wales

Kerrin MacPhie, MIA

Martin Fullard, Davies Tanner

Emma Duffy, RCPCH

This interactive session with key industry leaders who will promote discussion and debate and takes a deep dive into how the wider impact of events reaches beyond the financial margins.  By exploring these diverse and often overlooked benefits how can we realistically unleash the true value that events bring to our society and economy and how can we leverage this compelling evidence to position our industry higher up the political agenda?

10.40-10.50

Results of our impact survey

10.50-11.20

Coffee and networking – with sponsor exhibition stands

11.20-11.50

The winning Combination: balancing Technology & Human Expertise in Events

Jake Dennett, Cvent

Sammy Connell NASUWT

Adam Baggs, Soaring Worldwide

With event teams at associations having to do more with less, finding ways to be more efficient is critical.  Technology can automate processes, giving teams more time to focus on strategy, creativity and community building.  But where should we draw the line between technology and human involvement?

Join us for a thought-provoking discussion on the role of technology in association events, and learn how your association can leverage technology to innovate and stay ahead of the curve.

11.55-12.25

 

Tips and Hacks:  Presenting and Public speaking. 

Cally Willoughby-Ward, Chatty Penguin

If you feel nervous or scared about giving a speech, presenting to new clients or known colleagues, or being on stage, you’re not alone.

Using science, understanding, wellness and some neat tricks honed over many years and used by professional sports people and public personalities, it’s possible to get you from presentation panic to delivering an engaging talk, and in some cases, even enjoy it!

12.25-12.30

Chef update re the food at the SEC

12.30-13.20

Lunch and networking and showrounds

13.20-13.30

(optional)

Dissertation discussion on the utilization of content creators to support event digital marketing.

Scott McKillop – Edinburgh Napier University

Student update –– learn the findings of Scott’s dissertation on the use of influencers in the events industry.

13.35-14.05

Adapting to the future with limited resources – the BEST example

Workshop led by

Elaine Miller of EICC

Jai Mistry of MICE Organiser Ltd

Edinburgh event professionals launched an innovative new tool to measure the contribution and impact conferences bring to the city and the wider community.

Business Events Shaping Tomorrow (BEST), is a free and easy to use tool, designed to support event organisers in ensuring their conferences actively contribute to the UN’s SDGs of Good Health and Well-being, Quality Education, Reduced Inequalities, Sustainable Cities and Communities, Responsible Consumption and Production and Partnership for the Goals.

For the session each table will have a different conference and different UN SDG to work on to come up with an idea for impact from the conference with limited resources as in the case of BEST. Teams will also have to think about how to measure the impact from their conference.

14.10-14.40

'Putting Together an Accessibility-Led Event' Accessibility will be one of the major trends for 2024.  Next to AI and Authenticity it is the third ‘A’.  

Jo Powel, Macmillan CancerSupport and a panel of experts.

There are 16 million disabled people in the UK, 23% of working age adults are disabled and 45% of pension age adults are disabled. Also according to data, 70-80% of disabilities are invisible. The fact of the matter is, event organisers, more than ever, need to have a better understanding of their delegate accessibility needs and deliver events which meet these needs.

In this session, Jo Powel from Macmillan Cancer Support will be joined by a panel of experts each trying new things in this space to explore how associations can organise more inclusive and accessible events. 

Key learner outcomes:

  • Hear about best practice for organising accessible events
  • How you can understand and better cater to all delegates needs
  • See the issue through the event organisers eyes

Speakers

  • Jo Powel, Macmillan
  • Lizzy Eaton, Oddity Events
  • Nicola Underhill, Hilton Birmingham Metropole
  • Heledd Williams, Meet In Wales

14.45-15.15

Avoid the pitfalls and dodge the disasters – stay future fit by minimising risk

Lee Morgan-Jones, James Hallam

Leanne Bladen, The Eastside Rooms

Adam Baggs, Soaring Worldwide

Emma Robson, Alzheimer's Research UK

To succeed we must often take risks – but when and how much?  This workshop will examine not just the risks inherent in Association events but also the tools available to maximise impact, whilst minimising the risk.

The panellists will discuss potential risks for PCOs from court action and media crises to cyber-crime and natural disasters before suggesting, recommending and highlighting steps that could be taken to mitigate such risks. 

The remainder of the workshop will see attendees work together as small teams devising solutions to real life crisis scenarios that have happened to the panellists and their peers.  

15.15-15.30

Comfort break and grab a coffee

15.30-16.20

Unlocking a future of heightened productivity and reduced stress

Dr Tharaka Gunarathne ‘Dr T’ , a TV psychiatrist and expert on motivation and mental health, challenges us to unlock a future of heightened productivity and reduced stress with cutting-edge brain science tips designed for event managers.  Elevate your skills, amplify your success, and embrace a future fit for unparallelled event management excellence.

16.20 – 16.30

Closing remarks from the Chairs

Glasgow Convention Bureau are kindly providing a coach back to the airport - leaving at 4.30pm.  Please let us know in advance if you need a seat.

 

 

Arriving

Arriving into Glasgow Airport

The Glasgow Airport Express bus service runs frequently from just outside the terminal.

Tickets and information are available here:

https://www.firstbus.co.uk/greater-glasgow/routes-and-maps/glasgow-airport-express

This service drops off next to Glasgow Central (see below for onward travel), Glasgow Queen Street and Glasgow Buchanan Bus Station.

If you would prefer to book a taxi, you can call Glasgow Taxis on 0141 429 7070.

A set fare from the airport to the SEC or city centre is available at £30 by quoting code ‘GCB1’ when booking.

Arriving into Glasgow Central station

Trains to Exhibition Centre station run frequently from lower level platforms at Platform 17.

A taxi rank is also situated at the Gordon Street exit.

Arriving into Glasgow Queen Street station

You can take a short walk to Glasgow Central station for a train onwards to Exhibition Centre station (see above).

You can also transfer by bus between stations: https://www.scotrail.co.uk/plan-your-journey/travel-connections/glasgow-stations-link-bus

There is a taxi rank opposite the station on George Square.

Departing

Airport transfer

Glasgow Convention Bureau are arranging a departure coach from the Scottish Event Campus to Glasgow Airport on Tuesday 30th April at 4.30pm.

If you would like a place available on the airport coach, please let us know your travel arrangements in advance by emailing heatherlishman@abpco.org by Thursday 11th April.

Departing by train

Frequent trains run from Exhibition Centre station on campus at Platform 1 into Glasgow Central station.

Plan your journey here: https://www.scotrail.co.uk/

Departing by taxi

You can pre-order or order a taxi with Glasgow Taxis on 0141 429 7070.

A set rate for an airport transfer is available at £32 by quoting ‘GCB2’ when booking.

You may wish to share a taxi with colleagues departing at the same time.

We have some negotiated rates - please book before the 15th April as our allocation will close then.

 

Prices

Please find a list of tickets for this event below.

Ticket Price
ABPCO member £50.00
Non-member PCO £100.00
Non-member supplier £195.00

Attendees

The following delegates are already attending this event.

Mr Adam Baggs

Mr Adam Baggs

Soaring Worldwide

Mrs Nichola Bartlett

Mrs Nichola Bartlett

AUGIS

Ms Pauline Beattie

Ms Pauline Beattie

Conference Care Ltd

Ms Linda Best

Ms Linda Best

Birmingham and West Midlands Convention Bureau

Ms Hannah Beynon

Ms Hannah Beynon

DoubleTree by Hilton Brighton Metropole

Mr Mark Blair

Mr Mark Blair

InEvexco Ltd

Ms Katie Bolton

Ms Katie Bolton

MCI Group

Ms Danielle Bounds

Ms Danielle Bounds

ICC Wales

Mr Andrew Bowers

Mr Andrew Bowers

MICE Concierge Ltd

Mr GRAEME BROWNE

Mr GRAEME BROWNE

Visit Belfast

Mrs Georgina Bula

Mrs Georgina Bula

Compleat Group

Ms Sarah Byrne

Ms Sarah Byrne

Mosaic Events Ltd

Mr Greg Carew

Mr Greg Carew

Abbey Conference & Events

Mrs Sammy Connell

Mrs Sammy Connell

NASUWT - The Teachers' Union

Ms Jude Cosway

Ms Jude Cosway

JC Connects Ltd.

Ms Aileen Crawford

Ms Aileen Crawford

Glasgow Convention Bureau

Mrs Alison D'Allessandro

Mrs Alison D'Allessandro

ACC Liverpool

Mr Steven Daun

Mr Steven Daun

ASM Global

Mrs Michelle Davidson

Mrs Michelle Davidson

EICC

Ms Winnie Dehaney

Ms Winnie Dehaney

Independent

Mr Jake Dennett

Mr Jake Dennett

Cvent

Ms Jemima Dewhurst

Ms Jemima Dewhurst

Manchester Central

Mrs Sarah Dietrich

Mrs Sarah Dietrich

Warwick Conferences

Ms Therese Dolan

Ms Therese Dolan

Professional Conference Organiser

Mrs Emma Duffy

Mrs Emma Duffy

The Royal College of Paediatrics and Child Health

Mrs Louise Edwards

Mrs Louise Edwards

Offshore Energies UK

Ms Jenny Elliot

Ms Jenny Elliot

Fitwise Management Ltd

Mrs Gaynor England

Mrs Gaynor England

Abstract Events

Mrs Heather Enticott

Mrs Heather Enticott

Compleat Group

Mr Rob Eveleigh

Mr Rob Eveleigh

Brightelm

Ms OLIVIA CHARLOTTE GARVEY

Ms OLIVIA CHARLOTTE GARVEY

Manchester Central

Ms Leanne Griffiths

Ms Leanne Griffiths

GES

Ms Kaylie Hodges

Ms Kaylie Hodges

NASUWT

Ms Charlotte Homa

Ms Charlotte Homa

Freshwater

Ms Davina Keen

Ms Davina Keen

NUS Students’ Unions Charitable Services

Mr Garry Kinnear

Mr Garry Kinnear

Seren Events

Mrs Heather Lishman

Mrs Heather Lishman

ABPCO

Ms Caroline Mackenzie

Ms Caroline Mackenzie

The Conference Consultancy Limited

Ms Madalina Marincas

Ms Madalina Marincas

Opening Doors and Venues Ltd

Ms Fiona McGillivray

Ms Fiona McGillivray

Abbey Conference & Events

Miss Rebecca McIntyre

Miss Rebecca McIntyre

Aberdeen Convention Bureau

Ms Sally McNamara

Ms Sally McNamara

Conference Care Ltd

Ms Elaine Miller

Ms Elaine Miller

EICC

Mr Jai Mistry

Mr Jai Mistry

MICE Organiser Ltd

Miss Rachel Mumford

Miss Rachel Mumford

Aberdeen Convention Bureau

Dr James Musgrave

Dr James Musgrave

Leeds Beckett University

Ms Rachel Neil

Ms Rachel Neil

Abbey Conference & Events

Ms Nicola Pearce

Ms Nicola Pearce

University of Aberdeen

Mrs Jessica Penney

Mrs Jessica Penney

BSI

Mr Jerilee Pinto

Mr Jerilee Pinto

Brightelm

Ms Leanne Planche

Ms Leanne Planche

ACC Liverpool

Ms Jo Powel

Ms Jo Powel

Macmillan Cancer Support

Mr Jason Rade

Mr Jason Rade

K.I.T. Group

Mrs Marion Rankin

Mrs Marion Rankin

James Hallam Limited

Ms Caroline Reed

Ms Caroline Reed

NewcastleGateshead Convention Bureau

Ms Samantha Salisbury

Ms Samantha Salisbury

Jonsam Events Ltd

Mrs Kate Sargent

Mrs Kate Sargent

Bioscientifica Ltd

Mrs Gemma Savage

Mrs Gemma Savage

ICC Wales

Ms Margaret Sherry

Ms Margaret Sherry

In Conference Ltd

Mr Charlie Smith

Mr Charlie Smith

Barbican Centre

Ms Melissa Sobo

Ms Melissa Sobo

Nottingham Venues - East Midlands Conference Centre

Ms Shelley Spencer

Ms Shelley Spencer

Fitwise Management Ltd

Mr Paul Swain

Mr Paul Swain

Visit Flanders

Miss Hana Taylor

Miss Hana Taylor

AUGIS

Ms Rebecca Towell

Ms Rebecca Towell

Full Circle Events & Exhibitions

Miss Louise Anne Watson

Miss Louise Anne Watson

Scottish Event Campus

Ms Corinne Weatherup

Ms Corinne Weatherup

The Event-Ful Consultancy

Ms Heledd Williams

Ms Heledd Williams

Welsh Government / Event Wales

Ms Antonia Willis

Ms Antonia Willis

ICC Belfast

Mrs Laura Wilson

Mrs Laura Wilson

Aberdeen Convention Bureau

Ms Natalie Wing

Ms Natalie Wing

GES

Ms Kerry Wright

Ms Kerry Wright

Lime Venue Portfolio

Name Organisation
Ms Eloise Alikhani Royal College of Psychiatrists
Mrs Suzanne Allan Edinburgh Napier University Student
Mrs Bev Bailey Northstar Meetings Group
Mrs Carrie Blackwood ACS Global
Miss Makenzie Brown SEC
Mr Simon Callaghan Callaghan Photography Ltd
Ms Glenda Carlyle SEC Campus
Miss Emma Carroll ExCeL London
Miss Rheo Clarke NASUWT - The Teachers' Union
Miss Hannah Cochrane SEC Campus
Mr Paul Cuthbert Glasgow Convention Bureau
Ms Helen Davidson Glasgow Convention Bureau
Ms Jessica Davies Pensions and Lifetime Savings Association
Miss Rachel Dickie Scottish Renewables
Mrs Angela Dowdells ACS Global
Ms Lizzy Eaton Oddity Events & Marketing Ltd
Mr Dan Edwards Whitespace Group
Mr Martin Fullard Davies Tanner - The Business of Events
Mrs Georgia Glasswell Harrogate Convention Centre
Miss Rosalind Godfrey Telford International Centre
Mrs Lauren Godward Thailand Convention Bureau
Mrs Kate Hadley Pensions and Lifetime Savings Association
Miss Jessica Haligah London Metropolitan University Student
Ms Jennifer Henry EICC
Mr Ali Hormuz Hilton Birmingham Metropole
Ms Joy Hurrell University of Surrey
Miss Soma Huy MMGY Global
Mr Michael Jamieson Royal College of Psychiatrists
Mr Sanj Kumar ELRIG
Mrs Kerrin MacPhie The Meetings Industry Association
Miss Rachael Masson P&J Live
Ms Cara McIlwraith In Conference Ltd
Mr Kai McKechnie Whitespace Group
Mr Scott McKillop Edinburgh Napier University
Mr Billy McLean RD Mobile
Mr Lee Morgan-Jones James Hallam
Mr Richard Morris Active Media Events Ltd
Mr Jack Newey Mash Media Group Ltd
Mrs Catherine Newhall-Caiger Bramcote International
Ms Katie Newton Royal College of Psychiatrists
Miss Lois Ormesher Leeds Beckett University
Ms Bhavnita Patel NBL Solutions
Ms Sigita Pjampite Unique Venues Birmingham
miss Leah Rankine Leeds Beckett University
Mr Jon Richards Brightelm
Mrs Aileen Ryan De Vere
Ms Angela Sanders Edgbaston Events
Ms Samantha Shamkh ExCeL London
Mrs Tara Tattersall Imago Venues
Mrs Natalie Telot Full Circle
Miss Natalie Timoney Marriott International
Mr Alistair Turner EI8HT PR & Marketing
Miss Katarina Vargova Dubai Business Events
Ms Kathleen Warden Scottish Event Campus
Mrs Faye Williamson The SEC
Miss Sian Williamson Visitscotland Business Events
Mrs Carolyn Willoughby-Ward Chatty Penguin Ltd
Ms Rosalind Wilson Edgbaston Events
Miss Helen Wormall Mosaic Events
Miss Emilly Wright Harrogate Convention Centre
Miss Kiya Wright Telford International Centre

Delegate Terms and Conditions

ABPCO are committed to and actively encourage diversity and promote inclusion and accessibility at our events. 

We value the participation of each individual and want everybody to have an enjoyable and fulfilling experience. All communication and behaviour should therefore be appropriate for a professional audience.

By attending an ABPCO event, you’re agreeing to respect and be kind to everybody, regardless of their gender, race, religion, age, sexual orientation, disability, or any other aspect of what they look like, where they come from or who they are.

For further information and our full code of conduct please visit our website here.

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