ABPCO roundtable – Design Thinking

I am delighted to invite you to a very special round table discussion on ‘Design thinking’ at Nottingham Conferences on the 20^th September from 11.30am – 2.30pm.

How should conferences be designed to maximise attendee engagement and experience. Kim Myhre of MCI Experience will help us to explore a set of planning principals that will enable us to move beyond the more traditional approach to event planning towards a more structured, attendee-centric, insights-driven and strategic way of planning events. The attendee or audience is very much at the centre of the design thinking process. By developing a deeper understanding of your target audience, we gain insight and empathy to come up with more strategic and creative event solutions

We are opening this to Full , Associate and Entry members only. If you would like to secure a place, please fill in the booking form  Thanks in advance to  Katie Hodson , Director of Sales and the team at Nottingham Conferences – I know they will look after us really well, and have promised us a light lunch to help fuel our discussions! I look forward to discussing this important subject.