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Mrs Catherine Lawson
Full PCO

Mrs Catherine Lawson

Outsourced Events


Personal Statement

Outsourced Events is an award-winning full-service event management agency and Professional Conference Organiser (PCO). A fully women-owned business, we have been delivering events and engagement to the association and not-for-profit sectors since 2001. We take great pride in becoming an extension to our clients' teams.

Our PCO services include:
-Event planning and logistics
-Venue and supplier management
-Abstract and programme management
-Registration management (online and onsite)
-Financial and budget management
-Sponsorship sales and management
-Marketing and engagement services
-Post-event reporting and analysis

Role & Skill Areas

Senior Event Manager Associations

Event management. Project management. Membership development. Membership engagement. Digital marketing. Social media. Communications. PR. Branding and identity. Reputation management. Public affairs. Income generation. Fundraising. Business development. Commercial activation and growth. Sales management. Strategic initiatives. Relationship building. Partnership working. Influencing at all levels. Board leadership. Supplier management.

Experience

Administration Experience

  • Provision of Administrative Secretariat
  • Handling Registrations
  • Preparation and Implementation of a Marketing Plan

Social Media Marketing and Engagement

  • Planning and administration of a general working programme
  • Planning and organisation of social events
  • Design management
  • Preparation and management of distribution of conference content via printed or online channels
  • Hiring of/responsibility for sets
  • signs
  • furniture
  • audiovisual
  • Organisation of interpretation and translation
  • Recruitment and briefing of conference staff
  • Reservation and management of hotel accommodation
  • Organisation of coach and individual transfers
  • Organisation of delegates' travel arrangements
  • Overall on-site management

Financial Experience

  • Preparation of budget and control of expenditure
  • Revenue generation (sponsorship
  • exhibition
  • satellite meetings)
  • Preparation of contracts with clients
  • venues and other suppliers
  • VAT and insurance issues
  • Reconciliation of final accounts

Technical Experience

  • Organisation of technical/scientific programme content
  • Processing of abstracts
  • Management of virtual and hybrid meetings
  • Provision of speaker registration
  • briefings
  • slide preview
  • Arrangements for the press and media
  • Publication of proceedings
250 Abstract Submission(s) managed per year.136 Speaker(s) at the largest meeting organised.51 Poster(s) organised.

Meeting/Conference Details

14 meeting(s) per year in which they played a key organisational role.


Catherine has more than 25 years’ global experience in event, project, communications and senior management in the not-for-profit, public, and commercial sectors. She has successfully organised complex, prestige events, conferences, meetings and symposia in partnership with membership associations and bodies including UK and Commonwealth governments, Royal Households, universities and FTSE 100 companies. Catherine also has extensive experience of membership development, senior volunteer recruitment and stewardship, and of negotiating successful long-term partnerships with corporate and not-for-profit organisations

Address

Primary Address (Business)

Outsourced Events
One Lyric Square
London
W6 0NB
United Kingdom

Phone: 0330 460 6007

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