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Mrs Jo Ferreday
Full PCO

Mrs Jo Ferreday

Sheer Edge Ltd

Region: East Midlands


Personal Statement

I've been working in the Hospitality and Events industry for over two decades, it is genuinely a sector I'm truly proud to be part of.

Sheer Edge vision is to ease the time pressure for our clients. Providing a high-value service and delivering exceptional events both in person and either a hybrid or virtual capacity. We know the right experience means everything.

We believe in keeping our audience up to date and so Inside Edge magazine was created; to inform, encourage, and update readers in latest industry news all things hospitality, events, sustainability, team engagement, venue finding, event support and much more.

The values we uphold are transparency, honesty, adding value, creativity, and experience.

Sustainability is so important and is high on my own and Sheer Edge Agenda, our green pledge is included in our overall business mission and we understand its importance not only within how we operate as a business, but how we can support our clients to run more sustainable events and work with venues to offer a more sustainable and viable option for our clients.

We are always looking for ways to enhance and support our clients with their events and hope to soon launch another welcome addition to Sheer Edge services.

Customer excellence has and always will be a top priority to us, in 2019 we won Customer Service of the year award at Nachural Entrepreneur Awards.

Its important to us that we eliminate your time constraints and stress of pulling together events. From obtaining the meticulous detail of your event vision, to creating stunning event themes and experiences, we support you from the very start of your event project planning right through to delivery. From Conferences, Meetings, Gala Dinners and Awards, Exhibitions, Product Launches, Leadership retreats, Incentives trips and much more - Get in touch and find out how we can support your events schedule; email us at hello@sheeredgeevents.co.uk

Role & Skill Areas

Responsible for leading the operations and fulfilment consultants in all areas of the business Delegation of tasks to complete each clients event/project within each service area; Event support; venue finding, event production, event imagery and video capture, event entertainment, event management, event registration, event marketing, event communications. Virtual and hybrid event support. Corporate Hospitality Booking Service; finalise bookings, secure hospitality, distribution of hospitality itineraries, and ticketing. Creation of customer journey and internal service level requirement documentation Responsible for all sales and business development activity, finalise annual targets and forecasting. Responsible for recruitment and onboarding of contractors and employees for Sheer Edge Ltd Creation and implementation of sales and marketing strategies seeing a year on year increase. Management of marketing initiatives throughout the year - reviewing activity and adjusting accordingly. Management and fulfillment of Social media marketing Creation of all press releases and award submissions. Review and sign off 3 new websites to encompass new service branding Management of events team and core contractors who work within the business service areas. Review and management of all business finances. Client onboarding, establishing a point of contact, specific requirements before delegation to the team to fulfil the project.

Creative writing, problem solving, copy editing, business development, sales strategy, corporate hospitality sales, sales management, online marketing, budgeting, requirements analysis, sales, account management, recruiting, event management, staff management, budgets, online advertising, social media marketing, management, hospitality, team management, customer service, business strategy, marketing communication, business planning, event planning, time management, cold calling, corporate events, sponsorship, email marketing, selling, CRM, market research, direct sales, networking, PR, negotiation, advertising, negotiation, team leaderhip, venue finding, event support, event production, event marketing, event registration, event logistics, event health and safety.

Experience

Administration Experience

  • Provision of Administrative Secretariat
  • Handling Registrations
  • Preparation and Implementation of a Marketing Plan

Social Media Marketing and Engagement

  • Planning and administration of a general working programme
  • Planning and organisation of social events
  • Design management
  • Preparation and management of distribution of conference content via printed or online channels
  • Hiring of/responsibility for sets
  • signs
  • furniture
  • audiovisual
  • Organisation of interpretation and translation
  • Recruitment and briefing of conference staff
  • Reservation and management of hotel accommodation
  • Organisation of coach and individual transfers
  • Organisation of delegates' travel arrangements
  • Overall on-site management

Financial Experience

  • Preparation of budget and control of expenditure
  • Preparation of contracts with clients
  • venues and other suppliers
  • VAT and insurance issues
  • Reconciliation of final accounts

Technical Experience

  • Management of virtual and hybrid meetings
  • Provision of speaker registration
  • briefings
  • slide preview
5 Speaker(s) at the largest meeting organised.

Meeting/Conference Details

50 meeting(s) per year in which they played a key organisational role.


20 years hospitality and events experience 8 years venue side experience (ICC Birmingham/Silverstone Circuits/West Bromwich Albion/Birmingham City Football club). 8 years running Sheer Edge hospitality and events agency

Address

Primary Address (Business)

Sheer Edge Ltd
Unit 24, Eckland Lodge Business Park
Desborough Road
Market Harborough
Leicestershire
LE16 8HB
United Kingdom

Phone 1: 03302233176
Phone 2: 07813209321

Mobile: 07813209321

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