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SUMMARY:Collaboration, partnership and legacy
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									In 2019, Barbican identified a global urban sustainability congress as an opportunity. The subject resonated with London’s focus on an environmental and sustainable future and could deliver a legacy for Londoners and beyond.\n\n

Working with London and Partners, Barbican approached MCI and New London Architecture. As an event that affects change, all partners collaborated on a successful submission that included an extensive content programme entitled “Engaging Communities”, which in turn attracted involvement from local and central policy makers.\n\n

The session includes:\n\n


	Power of collaboration, partnership and TEAM-work; the roles played in a winning bid
	Importance of securing international association congresses and their legacy for all
	Value of identifying and securing conferences that support destination objectives
	Need to engage with communities to drive change and promote eco-citizenship, supporting local and national government net-zero targets
	Value of wider activations, including the Festival of Architecture, and their legacy
	Importance of UK-wide connectivity, such as extended study tour engagement and a multi-hub strategy
	Strategically designing a congress that accommodates virtual and hybrid participation, ensuring extended, accessible content with long term benefit


The audience will hear about a real-world example from key partners, including the client, delivering a strategic bid with a long-term legacy.\n\n
								
							
							
								
							
						
			  		
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