BEGIN:VCALENDAR
VERSION:2.0 
PRODID:-/-/EN
BEGIN:VEVENT
SUMMARY:Sponsor Appeal - Making Your Audience a Sponsorship Magnet
UID:241
DESCRIPTION:Sponsor Appeal - Making Your Audience a Sponsorship Magnet\n\nJoin Richard Morris from Active Media Events Ltd to unlock hidden revenue by turning prospects into sponsors! This session reveals how to showcase your audience's true value. Learn what sponsors crave: data-driven insights into attendee demographics, interests, and needs. Discover how to craft compelling proposals that resonate, demonstrating the ROI of sponsorship.\n\nLearning Outcomes:\n\nIdentify the key data points sponsors need to make informed decisionsExplain the hidden value of attendee information for potential sponsorsConstruct compelling sponsorship proposals that highlight audience ROIDescribe how to tailor proposals to resonate with specific sponsor interestsApply audience insights to attract and engage potential sponsorsThis event is free to attend for ABPCO members, and also free for non-member PCOs.\n\n
DTSTART:20250918T100000Z
DTEND:20250918T110000Z
LOCATION:Via zoom
END:VEVENT
END:VCALENDAR