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VERSION:2.0 
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SUMMARY:Events and the Memory Economy Roundtable
UID:108
DESCRIPTION:It’s long been recognised by marketers that events can be used to deliver brand messages and that changes in attitude and behaviour can result. The key to these is the shared emotion felt both during the event and perhaps more importantly in remembering together afterwards.\n\n
DTSTART:20190408T230000Z
DTEND:20190408T230000Z
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